The Power of Soonyang: 15 Locations from "Reborn Rich"

🎬 About the Drama: "Reborn Rich" "Reborn Rich" is a gripping fantasy business drama that asks: What would you do if you were reborn as the youngest grandson of the family that murdered you? Yoon Hyeon-woo (Song Joong-ki) is a loyal secretary to the Soonyang Group who is betrayed and killed. He wakes up in 1987 as Jin Do-jun, the youngest grandson of Soonyang’s founder, Jin Yang-cheol (Lee Sung-min). Using his knowledge of the future, Do-jun begins a cold-blooded chess match to dismantle the empire from within. The drama is a visual masterclass in "Old Money" vs. "New Money." The locations were meticulously chosen to represent the prestige of the Soonyang family—utilizing grand Hanok mansions and historic estates—contrasted with the sleek, futuristic offices of modern venture capital. From the high-speed racing circuits reflecting the founder’s passion to the hidden bars where secret deals were struck, each site adds a layer of realism to this historical and corporate epic. 🏛️ [Curated Tour] 15 Elite Sites of "Reborn Rich" 💎 Category 1: The Soonyang Legacy & Grandeur (진양철 회장의 위엄과 정심재) The historic and traditional spaces representing the foundation of the Soonyang empire. - Gyeongwonjae by Ambassador (Incheon): A stunning 5-star Hanok hotel that served as the primary setting for the family’s grand gatherings and traditional events. - Baek In-je House: A historic aristocratic estate in Bukchon that provided the authentic "Old Money" atmosphere for the Jin family’s private life. - Matsukaze: A refined Japanese dining space where the elders of the family held their most secretive and strategic meetings. - Swiss Grand Hotel Seoul: A grand, classical hotel used for its expansive interiors and high-society corporate events.

📈 Category 2: Modern Wealth & Investments (도준의 기적적인 도약과 투자) Sleek, modern spaces where the "Miracle" investment team changed the future. - Incheon Startup Park: A futuristic tech hub that served as the modern backdrop for the "Digital Media City" project and corporate offices. - Nest Hotel: A minimalist, design-focused hotel used for its "cool" and professional aesthetic during investment negotiations. - Inje Speedium: The world-class racing circuit where Jin Yang-cheol’s passion for the "Soonyang Car" and the adrenaline of the business world were captured. - Vault 1932 Apgujeong: A premium tailor shop and lounge representing the bespoke, elite lifestyle of the young Jin Do-jun.

🥂 Category 3: Secret Deals & Hidden Lounges (비밀스러운 회합과 아지트) The atmospheric bars and restaurants where alliances were forged and broken. - Side Note Club: A trendy rooftop bar in Hongdae where the younger generation met for drinks and high-stakes social climbing. - Sanulrim 1992: A famous traditional liquor bar (Makgeolli) that provided a grounded, authentic Korean vibe for more personal conversations. - Merry Garden: A stylish rooftop lounge offering panoramic city views, perfect for the drama’s more glamorous urban moments. - Gallery Sejul: A sophisticated art space used to reflect the high-culture lifestyle and money-laundering subplots of the corporate world.

🍃 Category 4: Seoul Walks & Local Charm (성수와 인사동의 일상) Relatable neighborhood spots where the characters shared their rare human moments. - Chamandre Seongsu: A cozy British-style dining spot in the trendy Seongsu district, where the characters shared meals away from the family drama. - Sojindam (Anyoung Insadong): A modern cafe in a cultural complex, blending traditional Insadong charm with contemporary tastes. - Deoksugung Stone Wall Path: One of Seoul’s most romantic and historic walkways, providing a quiet backdrop for the characters' personal reflections.