Reborn Rich

About

"A Second Life of Revenge: Mastering the Game of Wealth and History" Reborn Rich is a high-stakes, intellectually thrilling, and immensely satisfying "reincarnation" revenge epic that took the world by storm. Starring the global icon Song Joong-ki as Yoon Hyeon-woo, a loyal secretary framed and murdered by the Sunyang Group, who miraculously wakes up in 1987 as Jin Do-jun, the youngest grandson of the very family that killed him. Using his knowledge of future events—from stock market crashes to political shifts—he begins a cold, calculated takeover of the empire. It is a masterful blend of corporate warfare, family intrigue, and a nostalgic journey through Korea’s economic rise, proving that knowledge is the ultimate power. The visual style of the series is "Vintage Opulence & Corporate Coldness," masterfully shifting between the warm, sepia-toned nostalgia of the late 20th century and the sharp, steel-blue aesthetic of modern-day power. The filming locations are a grand showcase of Korea’s most prestigious and historic sites—from the majestic, traditional-meets-modern estate of "Jeongsimjae" to the sleek, intimidating boardrooms of Seoul’s financial heart. The cinematography uses wide, dramatic shots to capture the immense scale of the Sunyang empire, making every location feel like a battlefield where fortunes are won and lost.

Cast

Song Joong-ki

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Curated Travel Guides

The Power of Soonyang: 15 Locations from "Reborn Rich"

A second chance at life and a empire to conquer. From the grand halls of Gyeongwonjae to the high-speed tracks of Inje Speedium, explore 15 stunning filming sites from the hit series Reborn Rich. Witness the ambition, the legacy, and the ultimate revenge!

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