Follow Your Dreams: 7 Locations from "Start-Up"

🎬 About the Drama: "Start-Up" "Start-Up" is a motivating and heartwarming series set in the competitive world of South Korea's high-tech start-up scene. The story follows Seo Dal-mi (Bae Suzy), an ambitious young woman who dreams of becoming Korea's Steve Jobs, and Nam Do-san (Nam Joo-hyuk), a brilliant but struggling developer and founder of Samsan Tech. Their paths cross with Han Ji-pyeong (Kim Seon-ho), a sharp-tongued but soft-hearted investment expert, and Won In-jae (Kang Han-na), Dal-mi’s successful yet estranged sister. The drama is beloved for its relatable portrayal of the trials and triumphs of youth, the complexities of family, and the power of a "first love" letter. The filming locations are a visual tribute to modern Seoul's innovation, utilizing renovated industrial spaces, futuristic hotels, and cultural hubs to represent the "Sandbox" accelerator. From the sleek financial district of Yeouido to the creative alleys of Mullae-dong, these sites perfectly mirror the characters' drive to turn their "unwritten" ideas into reality. 🏛️ [Curated Tour] 7 "Sandbox" Sites of Start-Up 🏢 Category 1: The Heart of Innovation (스타트업의 성지, 샌드박스) The architectural landmarks that brought the fictional "Sandbox" to life. - Nodeul Island: This island in the middle of the Han River served as the primary exterior for "Sandbox." Its lush greenery and modern cultural facilities represent the "soft" side of the tech hub. - Oil Tank Culture Park (Munhwa Bichuk Giji): A renovated oil depot in Mapo that served as the grand entrance and exterior of the Sandbox headquarters. Its rustic iron tanks add a uniquely "industrial-chic" vibe.

💎 Category 2: Executive Style & High-End City Life (부회장님과 투자자의 일상) The luxury hotels and scenic squares reflecting the success of the corporate elite. - Conrad Seoul: Located in the heart of Yeouido's financial district, this high-end hotel represented the professional world of Han Ji-pyeong and the upper-tier corporate environment. - Swiss Grand Hotel Seoul: A grand, classical hotel in Seodaemun used for its luxurious interiors and grand-scale events. - Yeouido Mulbit Square: A beautiful riverside plaza featuring water stages and light displays, perfect for capturing the ambition and scale of Seoul's "Silicon Valley" at night.

☕ Category 3: Work & Creative Hubs (일상의 아지트와 협업 공간) The cafes and trendy spots where the characters brainstormed and unwound. - A Twosome Place (Yeoksam Station Branch): A modern, spacious cafe representing the bustling office life and frequent coffee breaks of Seoul’s tech professionals. - Old Mullae: A famous cafe-pub in a renovated steel factory in Mullae-dong. Its mechanical and vintage aesthetic perfectly suits the "maker" spirit of the Samsan Tech team.