Start-Up

About

"Follow Your Dreams, Hack Your Life: A Journey from Zero to Hero" Start-Up is a vibrant, inspiring, and visually stunning "youth tech-romance" that captures the high-stakes adrenaline of the corporate world through the lens of young dreamers. Starring the "Nation's First Love" Bae Suzy as the ambitious Seo Dal-mi, Nam Joo-hyuk as the brilliant yet socially awkward Nam Do-san, and Kim Seon-ho as the sharp-tongued but soft-hearted "Good Boy" Han Ji-pyung. Together, they navigate the brutal yet exhilarating challenges of Sandbox, a fictional startup incubator. It is a story about the courage to fail, the beauty of a "bug" in the system, and the heart-fluttering moments when dreams and love collide under the digital glow of the future. The visual style of the series is "Modern, Bright, & Tech-Forward," characterized by its clean architectural lines, warm sunset palettes, and the lush, green island setting of Sandbox. The filming locations are a showcase of Seoul’s most futuristic and artistic hubs—from the iconic, red-brick island of Nodeul Island (which served as the inspiration for Sandbox) to the sleek, glass-walled office complexes of Yeouido and the romantic, neon-lit skyline of the Han River. The cinematography uses a soft, hopeful light that makes the characters’ aspirations shine, creating an atmosphere that feels like a fresh start on a summer morning.

Cast

Nam Joohyuk

남주혁

Kim Seon-ho

김선호

Suzy

수지

Curated Travel Guides

Follow Your Dreams: 7 Locations from "Start-Up"

Scale up your life! From the industrial-chic "Sandbox" building to the stunning views of Nodeul Island, explore 7 iconic filming sites from the hit series Start-Up. Step into the world of Dal-mi and Do-san and find your own "Sandbox"!

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